How Lahori Zeera built ?

Lahori Zeera is a rapidly growing beverage brand that has redefined the traditional drink market with its authentic, desi-inspired fizzy drinks. Selling 50 lakhs bottles daily in summer it is Punjab based startup started in 2017 is now set to cross 1000 crore revenue. This brand is raised in the region of Punjab where food is a celebration, these founders are so been attached to the memory of childhood with spiced flavours.

Founders:

Saurabh Munjal, Saurabh Bhutna , Nikhil Doda

Year Established

2017

Category

Beverages

No. of Employees

Over 1800

No. of Customers

over 5 lakh

Lahori Zeera's flagship product, Lahori Zeera, is a carbonated drink with cumin and other natural spices, appealing to the nostalgic taste of traditional Indian drinks. Whether street-side shikanji served in steel tumblers or goli soda bursting with jeera and kala namak, these were more than drinks; they were rituals of summer afternoons. Lahori Zeera offers a range of carbonated drinks that blend traditional Indian spices with modern refreshment:

Lahori Zeera – The flagship cumin-based drink.

Lahori Nimbu – A tangy lemon variant.

Lahori Kacha Aam – A raw mango flavor.

Lahori Shikanji – A spiced lemonade.

Lahori Imli Banta – Tamarind-infused drink.

Lahori Masala Cola – A spiced cola option.

When the founders realized that existing soft drink offerings were full of unhealthy additives and preservatives or were too expensive for many Indian families to afford , they set out to create a product that would be loved by the masses. Lahori’s products are already becoming just that – at Rs 10 per 160ml bottle, the drinks are accessible to all and even have the potential to aid digestive health as a result of added real spices including cumin, pepper and black salt.

The non alcoholic beverage market in India is very growing sector valued at 1.37trillion in 2023 and estimated to reach 2.10trillion by 2029.

Fizzing the Gap

The Indian soft drink market was so paradoxical in the years leading up to 2017. The brand focus on mainly spices which is the major gap in the market. Offers cumin-based drinks with immunity boosters, probiotics and ayurvedic blends. The brand quickly scaled in 18 states, through over 2,000 distributors, and in more than 500,000 retail outlets across India. These are more than just drinks, they are so connected with our custom and have some health benefits as compared to other soft drinks available in the market. A carbonated spiced drink, infused with cumin, black salt, lemon, and other Indian spices. It would be free from preservatives, unlike MNC sodas. It would be packaged in hygienic PET bottles, offering safety and standardisation.

Daily summer sales hit 5 million bottles during peak months.

The brand's core focus is North India Punjab, Haryana, Delhi NCR, West UP, Himachal, Jammu, Uttarakhand, and Rajasthan ,with modest South India presence due to plant absence.

Unlike colas or fruit sodas, Lahori is based on traditional Indian spices—primarily cumin (jeera), black pepper, rock salt, and lemon. These ingredients are culturally familiar and associated with digestion, cooling, and refreshments.

Lahori sells at ₹10 for a 160 ml bottle and ₹20 for 300 ml which is quite easily accessible for Indian people. very affordable for lower income people, and this is also USP of his brand.